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Apple’s Rainbow Logo Could Make a Comeback

Danielle from Leaf and Core
Reading Time: 2 minutes.

iPhone XR with Rainbow LogosApple’s rainbow logo is its most iconic. Apple introduced it in 1977, and was the company’s first official logo. In 1998, it switched to a single color 3D logo, and in 2003, it became a boring monochrome affair. However, Apple may bring their most popular logo back, according to a tip MacRumors received from inside Apple.

Apple isn’t usually the kind of company to look backward. They typically shy away from anniversary models since Jobs’ return to the company. However, the addition of colorful iPhones this year, along with the return of the rainbow theme in Apple’s events, could mean the company’s considering a radical change.

Return of the Rainbow?

I like the design so much I put a lone rainbow Apple sticker on the back of my MacBook Pro.

I love this idea. It’s not an LGBTQ thing either, though I’m sure many will interpret it that way. While both Apple’s rainbow and the rainbow flag have 6 colors (or 8 in the POC version of the LGBTQ flag), the order of the colors is different. Furthermore, the rainbow logo was created before the rainbow flag became a gay pride symbol by a year. No, Apple’s logo was a sort of counter to IBM’s boring beige design. It was the computer for all people, and its logo used a rainbow to best reflect the playful, personal nature Jobs wanted for Apple. It also referenced the fact that the Apple II could display colors.

Apple has been slowly bringing back the rainbow logo

So why bring it back? Apple has become the IBM of the modern era. Their products are no longer playful, they’re out of reach. They’re no longer for everyone, they’re for the elite. You don’t get one for yourself, you get one from work. And the phones are the most expensive in the business for no discernible reason.

A rainbow logo wouldn’t just be a homage. It would also make Apple once again seem like a company for everyone. Add it to consumer-level products, like the iPhone XR, and you make the phone playful. Apple could use it to mark a new direction for the company. Perhaps they realized that, while most Americans suffer financially and the gap between the wealthy and middle America is greater than ever, selling elitist, expensive products shrinks their market and sends a distasteful message.

America, and most of the world along with it, is done with elitism. Perhaps it’s time for Apple to move on as well.

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