Funny iPhone XR Ad Asks: ‘Did you bokeh my child?’

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It happened. Apple turned “bokeh” into a verb. Bokeh, as it was once known, is the pleasurable blurriness found in the background of photos taken with a nice lens and a shallow depth of field. New cameras make identifying backgrounds easy. So, even though smartphone cameras don’t have a natural depth of field from their small lenses, they can recreate the effect through software. That’s how we have portrait mode on our smartphones now.

These modes add artificial bokeh to the background objects in your photos. It doesn’t look as nice as real bokeh, but it’s a nice effect that draws the eye to the subject of your photograph.

Just be careful about how you use it, okay? Don’t bokeh your friend’s kids away.